Advertising to the Other 1 Essay Example | Topics and Well Written Essays - 1500 words

Advertising to the Other 1 - Essay Example The Canadian oil sands have been discussed in many studies. The most prominent of those studies discuss the environmental benefits and costs of the project. In other studies, the cost of production vis-Ã  -vis the cost of the oil is highlighted. Of all this studies, the most prominent thing that stands out is the negative effects of the project to the environment of the province of Alberta. This implies that the acceptability of the project to the people is relative. As a means to generate acceptability, there has been an extensive need to advertise the project. Advertising the project is vital because it will make it acceptable to the population that is constantly disgruntled due to environmental factors and global issues (Mehra, 2009). Canada’s energy – water advertisement has been advanced in this campaign. In this advertisement, the Canadian oil sands explain the fact that all the water that is used in the processing of the energy is being recycled and reused over and over. The main product that is being advertised is the fossil fuels that are being produced by the Canadian oil sand companies. In fact, it gives the fact that over 80 percent of the water that is being used by the companies is being recycled. It also illustrates the fact that only a very small percentage is being wasted due to the salinity of the water from the underground process. The targeted audience for this campaign ad is the population who are interested in querying the effectiveness of the mining of oil from the sand. This group informs the general public on the dangers of the mining process (Mehra, 2009). In this attempt, the group creates a level of resentment between the public and the products of the Canadian oil sands companies. Each and every advert is aimed at communicating the importance of a good or service to the target group. In this case, the advert is mainly focused on making the target market gets the feeling that the production of