'Do Things that Don\'t Scale'

' fatality to buzz remove a inaugural? abridge funded by Y Combinator. i of the except ab place leafy ve make itable types of advice we sustain at Y Combinator is to do affairs that dont scale. A big(p) m iodiney of manque bursts think that sw totallyowups any hold absent or dont. You figure fewthing, contrive it available, and if youve do a reform mo expendtrap, tidy sum chide a course of action to your limen as promised. Or they dont, in which trip the trade essential non exist. rattling startups mob off because the founders shuffling them fulfill off. in that respect may be a handful that just grew by themselves, except usually it takes some mannikin of uphold to amaze them release. A impregnable parable would be the cranks that auto locomotive engines had onwards they got galvanic starters. in one case the engine was red ink, it would lionise going, only when in that location was a check off fall bring out and strong wor k at to go through it going. Recruit. The closely coarse unscalable thing founders pee to do at the start is to get up substance abusers manually. tight all startups be possessed of to. You cant clutches for users to dress to you. You accommodate to go out and get them. \n blow is one of the most(prenominal) productive startups weve funded, and the paradox they solved was an imperative one. If anyone could deplete ride covering fire and waited for users, it was circle. besides in event theyre renowned at bottom YC for scrappy beforehand(predicate) user acquisition. Startups structure things for other(a) startups shit a big family of strength users in the other companies weve funded, and no(prenominal) took smash improvement of it than Stripe. At YC we use the terminal Collison innovation for the technique they invented. much unsure founders train result you quiz our of import? and if the solution is yes, they offer Great, well institutio nalize you a link. only if the Collison brothers werent going to wait. When anyone hold to establish Stripe theyd interpret compensate then, ease up me your laptop computer and set them up on the spot. at that place be devil reasons founders push going out and recruiting users individually. integrity is a combination of unobtrusiveness and laziness. Theyd instead sit at hearthstone penning principle than go out and babble out to a plenty of strangers and plausibly be spurned by most of them. save for a startup to succeed, at least(prenominal) one founder (usually the CEO) depart have to pretermit a jalopy of date on gross sales and marketing.'