Socio-ultural influence on the increase in consumerist behavior among Essay

Socio-ultural influence on the increase in consumerist behavior among Indians in U.S - Essay Example One of the most important after effects of globalisation is the influence it have caused to base the consumer choice on the materials being provided to them rather than understanding of their buying requirements. This is notwithstanding the ongoing debate on theoretical explanations given on the modern consumer behaviour.But from the experiences gained on the market behavior during the 21st century, the pervasive market performance has covered every material in the market place. This is obvious from the ways the brand building has been followed in various products like segregating the consumers considering their age and also their cultural influence.Exclusive adult product or products for curly haired are the symbols of such market delineation to enhance the consumer acceptability and thus leading to the burgeoning their business. At the same time the market based economy have failed to eliminate large number of beliefs and customs.The fears arising from the religious beliefs are nev er offset even by the well planned and creative intervention in the market Also, the impact of the culture of the dictating the market principles has also not been fully justified. The dominant component among all the existing market forces in a typical scenario would probably be elite population whose options usually dominates the market. The majority of the mass are less influential in the market economics as they are found to undertake the actions that is most necessary for them as it would be highly fantasy for this group of the population in the regions to opt for any luxurious mode of lifestyles. Thus the basic understanding has been those who fail to get what they require embraces the scarcity while those who have the ability to procure all they need tend to move to the extend of highly disordered consumption styles.. Thus the evidence have been given to come to a conclusion on the effect of culture on the consumer behavior. Most of the studies or research have focussed on the effect of the consumer tendencies on a static population level. But the globalization which have resulted in the free transfer of commodities across different countries also have resulted in the large-scale manpower movements. Thus the effect of cultural impact this has created on the consumerist behavior is necessary. The study undertaken here is to understand how the change observed in the consumer pattern within a newly migrated or relocated group of people. The investigations would also include the factors that influence such group of people to change or withstand the change. Thus the study would give a new dimension to the research issues on the consumerist tendencies in the post-globalized period. Literature survey It is widely understood that the social stratification has been aggravated as a result of the strong hold of the capitalist social structure (Cohen and Roosevelt, 2002). The factors like negative consumerism emerging from the continuous denials of acquiring various products have lead to the re-look into various aspects of value based consumer theories (Feather stone, 2007). Thea earlier studies have shown that an inclination to well established brand names existed among all the young university students. A comparison mad across the Nokia and Siemens show that the enhanced credibility created to the consumers with the support of well-tailored campaigns and highly transparent knowledge sharing have helped Nokia to go far ahead of the rival Siemens (Anderman et al, 1999). In another situation, the business organization often identifies the most important cultural aspects of the target groups and hence plan their marketing programme accordingly. The consumer demarcation on these social d ynamics have yielded good amount of success. Some of the well known cases are Volkswagen for the working woman, Saga Holidays for the young elderly, the Pink pound for gay men (Lee,

Problem-solving proposals Essay Example | Topics and Well Written Essays - 1000 words

Problem-solving proposals - Essay Example These problems can be attributed to the actions and strategies instituted by all the previous CEOs (â€Å"Worst of 2012†). This topic is interesting as it gives an outlook on some of the important management issues relating to the business operations in the current business environment. Businesses need to make the relevant management changes to cope with the challenges in the internal environment including employee motivation and external environment such as increasing competition and dynamic customer demands. It is clear that there is lack of stability in the leadership, and this has made it complex for the company to maintain consistency in the company. It has been noted that each CEO has instituted more dramatic strategies than their predecessors, which have led to substantial changes in the company’s direction. The HP case study is one of a kind and has valuable lessons to managers and business students worldwide. Statement of the Problem Over the past few years, HP has lost approximately three quarters of their value, and this can be observed from its performance in the stock market (â€Å"Worst of 2012†). Any efforts to turn around the company’s deteriorating performance have proven to be futile. In the past ten years, the company has made efforts to transform its leadership and has lurched from one approach to another and recruited highly skilled leaders to amend the daunting problem of poor management. In 1999, the company brought on board Carly Fiorina whose main strategy focused on repositioning the company by taking the customers’ needs into account (â€Å"Worst of 2012†). It was under her leadership that the company made one of the most detrimental moves by entering into a merger with one of HP’s archrivals, Compaq. This was aimed at improving speed in preparation for the advent of the Internet era’ however, the strategy failed to meet the set objectives. HP then recruited Mark Hurd in 2005 to deal with the issue of decreasing profitably (â€Å"Worst of 2012†). The company experienced immense growth and increased revenues under the leadership of Mark Hurd. However, this was short lived in 2010 when he was suddenly suspended over sexual harassment allegations (â€Å"Worst of 2012†). This led to an upfront challenge to his predecessor as he would have to live up to Hurd’s exemplary reputation. The company then outsourced Leo Apotheker who worked at a Germany-based software company. Apotheker focused too much on software development and worked at the company for a short time (â€Å"Worst of 2012†). Currently, the company is under the leadership of Meg Whitman who is working tirelessly to solve the problems at HP. The third quarter earnings reveal that the company is not doing so well; however, Meg Whitman retorts that there are a lot of areas that need fixing. She claims that the company is at the initial stages of its take-off. Conversely, financ ial analysts are skeptical about this and argue that it could be a repeat of what has happened with predecessors. She states that HP is facing three major challenges including execution of proposed strategies, industry trends as well as macroeconomic problems. Presently, the company has a market capitalization of 46.92 B, revenue of 115.57 B, EPS – 6. 85 and from the PE ratio we can conclude that the

Study skills used by Gateway students Thesis Example | Topics and Well Written Essays - 2500 words

Study skills used by Gateway students - Thesis Example A major contributing factor to the success of students in various examinations rests with the kind of study skills adopted by students (Koduah, 2010). The Education Atlas (2011) explains that a study skill involves a whole lot of concepts including â€Å"developing effective study skills, improving reading comprehension, discovering your own personal study style, learning to manage your time more efficiently and learning the best way to prepare for exams.† This is to say that the study skills adopted by a student envelope the entire study or learning program of the student. Indeed, there cannot be any successful educational program without a study skill in place. Study skills are commonly adopted by students. However, it is very important that educators of the student, most especially teachers of the student play a role in selecting the most appropriate and workable study skill that would work best for a student. This is because not all strategies work best for all teachers. With the professional knowhow of teachers however, they are in a better position to discovering the study skills that work best for each students. The selection of study skills should therefore be a collaborative activity between students and educators. Problem statement The Gateway to College â€Å"serves youth, 16 to 21 years old, who have dropped out of school or are significantly behind in credits and unlikely to graduate† (Gateway to College Organization, 2011). The researcher embarked on this course project to find out the various study skills adopted by students in the Gateway Course; the factors that influence the selection of the various study skills and how the study skills are impacting on the academ ic success of the students. Research Questions The following questions were designed to be delimitation in guiding the researcher in the course of the research. This is to say that data and information collection shall be based on the research questions and not outside the research questions. Again, the research aims and objectives shall be crafted around the achievement of the research questions. The research questions are: 1. What are the factors that account for the selection of particular study skills by Gateway students? 2. What role do educators play in the selection of study skills by Gateway students? 3. What are the commonest study skills used by Gateway students? 4. What are the principles necessary in the selection of a study skill for an individual? 5. How does the study skill used by a student affect his or her learning outcome? Objectives The research is being embarked on to achieve the following objectives: 1. To identify the factors necessary in the selection of stud y skills by students. 2. Identify the role educators (most importantly teachers) can play in the selection of study skills for students. 3. To be abreast with the commonest study skills adopted and used by Gateway students. 4. To scrutinize principles necessary in the selection of study skills for and by students. 5. To identify the role study skills play in the general success of students. Justification This course project is an assignment for a class I am taking in the Gateway to College class. Indeed there were a lot of topical areas that I could have decided to write on. I however decided to write on the study skills adopted by students for a number of justifiable reasons. In the first place, the researcher acknowledges the important role that study skills play in the success of students’ examinations. With the objective of the Gateway to College program being to help students with low academic standings to advance to the higher level, it is extremely important that all

Analyze the Secondary Research Essay Example | Topics and Well Written Essays - 1250 words

Analyze the Secondary Research - Essay Example The report is going to analyze all these factors for each agency with respect to their employees who might be interested in enrolling for the course (Grigg & Zenzen, 2009). According to the secondary sources, it is apparent that water departments are committed to ensuring that they have a qualified work force. This is manifested in the manner by which they have committed to reimburse tuition fees to employees who opt to further studies. For example, the City of Carlsbad which has a total number of 65 of employees who are geared towards working in water related matters. The agency has committed to reimburse tuition fees up to a maximum of 60 employees. This is about 92.3% of employees who can ask for the tuition fee reimbursement in each respective year. Consequently, an employee in Carlsbad is eligible to be reimbursed the first $2,500 and 80% of any additional claim that might arise in a respective fiscal year (Grigg & Zenzen, 2009). Another conclusion I can make is that water departments which have less workforce have also decided to invest in education. For example, the City of Encinitas has 24 water employees. According to the policy of the agency, all the water employees are eligible to apply for tuition reimbursement. The qualification for this scheme includes one to be regular full-time employees who further their education during off-duty hours. Employees can apply for tuition reimbursement and related educational expenses up to a maximum of $1,200 per fiscal year. Submission of requests and approval takes place continuously based upon the availability of the funding (Grigg & Zenzen, 2009). Another observation I can make is that even agencies that huge workforce have also invested in financing the education of their employees. The City of Escondido has 726 water employees. In line with institutions policy, all the employees can apply for tuition reimbursement so long as they qualify. The City reimburses 100% of the total tuition fees and

Health Care Insurance Essay Example | Topics and Well Written Essays - 500 words

Health Care Insurance - Essay Example Insurance are bought because it serves as a protection for people against diseases especially those that are fatal, extremely disabling and from painful medical conditions as well as the crippling cost of their treatment. In a way, insurance is also saving for the future for an individual and his family who is concerned of health risks. This is a major reason that drives people to purchase health insurance. Other considerations include the variables defined by economic theories such as rational choice theory, wherein costs and benefits are assessed to achieve the best trade-off in the economic exchange. The degree of importance attributed to health both by the public and the state makes health insurance different from other types of insurance that people pay for their properties such as cars and houses. The insurance involve health and well being of people. Pauly explained that in considering potential insurance coverage of two risky prospects with the same expected value, the person attaches more value to the coverage with lower probability but higher loss-event, sacrificing premiums so that money can be funneled to the insurance that means more to the individual (p.657-658). There is also a moralit y aspect in being able to contribute resources, which can be allocated to help care for those who truly need it (Getzen, 2010, p.50). In the United States, there is no national insurance coverage. This has been the case since insurance plans were introduced in the country in the past. Because of this, the private insurance companies have flourished. Government involvement in the industry only came after the Medicaid and Medicare were established in 1965 - two federal funded programs that provide affordable insurance to the needy. Today, healthcare coverage became a national priority. President Barack Obama has pushed for a universal healthcare coverage, which

Start up of Replacement Ink Assignment Example | Topics and Well Written Essays - 2000 words

Start up of Replacement Ink - Assignment Example The concept of CRM is very closely related to the relationship marketing. It suggests that maintaining and fostering personalised relationships, in the context of business to consumer sales, can definitely lead to profit if it is combined by a mutual exchange of benefits and fulfilment of promises on the part of both the parties i.e., buyers and sellers. CRM therefore involves managing customer information in a way that can lead the organisation to satisfy its customers in a better manner. A new business of replacement inkjet cartridges, in the same vein, needs to employ effective customer relationship management programs such as customer surveys, service evaluations, pre-sale and after sale inquiries on a database driven system so as to foster the relationship with its customers and stimulate customer loyalty. Loyalty is regarded as an important aspect of relationship management. Crosby (2002, p273) expounds that, â€Å"loyalty refers to a strong emotional attachment to a firm that is manifest in customer behaviours like staying with the company, recommending it, buying additional products and services and so forth†. At the crux of customer relationship management is the concept of customer loyalty. CRM programs are basically designed to keep the customers loyal to the organisation. The customers display their loyalty mainly by coming to the company every time the same product is needed or recommending the product to the others. However, this report focuses on the criticism of relationship.... A new business of replacement inkjet cartridges, in the same vein, needs to employ effective customer relationship management programs such as customer surveys, service evaluations, pre-sale and after sale inquiries on a database driven system so as to foster the relationship with its customers and stimulate customer loyalty. Loyalty is regarded as an important aspect of relationship management. Crosby (2002, p273) expounds that, "loyalty refers to a strong emotional attachment to a firm that is manifest in customer behaviours like staying with the company, recommending it, buying additional products and services and so forth". At the crux of customer relationship management is the concept of customer loyalty. CRM programs are basically designed to keep the customers loyal to the organisation. The customers display their loyalty mainly by coming to the company every time the same product is needed or recommending the product to the others. CRM programs can be initiated to enhance relationships at both ends i.e., the suppliers as well as the customers. However, this report focuses on the criticism of relationship building in case of business to consumer sales. Criticism Of Customer Relationship Management In The Context Of Business to Consumer Sales: Despite the fact that there happen to be several benefits attributable to the implementation of customer relationship management, several criticisms have been levied against this concept in the context of business-to-consumer sales. In a consumer market scenario, the customer relationship management is not considered to result into enhanced customer relationship. A study of literature [for example, Mishra et al. (1998), Gronroos (1994), Bagozzi (1995), Tax et al.

Health Care Insurance Essay Example | Topics and Well Written Essays - 500 words

Health Care Insurance - Essay Example Insurance are bought because it serves as a protection for people against diseases especially those that are fatal, extremely disabling and from painful medical conditions as well as the crippling cost of their treatment. In a way, insurance is also saving for the future for an individual and his family who is concerned of health risks. This is a major reason that drives people to purchase health insurance. Other considerations include the variables defined by economic theories such as rational choice theory, wherein costs and benefits are assessed to achieve the best trade-off in the economic exchange. The degree of importance attributed to health both by the public and the state makes health insurance different from other types of insurance that people pay for their properties such as cars and houses. The insurance involve health and well being of people. Pauly explained that in considering potential insurance coverage of two risky prospects with the same expected value, the person attaches more value to the coverage with lower probability but higher loss-event, sacrificing premiums so that money can be funneled to the insurance that means more to the individual (p.657-658). There is also a moralit y aspect in being able to contribute resources, which can be allocated to help care for those who truly need it (Getzen, 2010, p.50). In the United States, there is no national insurance coverage. This has been the case since insurance plans were introduced in the country in the past. Because of this, the private insurance companies have flourished. Government involvement in the industry only came after the Medicaid and Medicare were established in 1965 - two federal funded programs that provide affordable insurance to the needy. Today, healthcare coverage became a national priority. President Barack Obama has pushed for a universal healthcare coverage, which